Silver Falls Capital Summer Apparel
An annual internal summer campaign for Silver Falls Capital, a private equity firm, built around a collection of branded T-shirts and hats for employees. The campaign also marked the firm’s 8-year anniversary, creating an opportunity to celebrate the milestone and explore a more relaxed side of the business.
The creative direction drew from the energy and natural surroundings of the Pacific Northwest landscape around the firm’s headquarters, bringing that spirit into the Silver Falls brand.
Role: Designer
Principal Designer: Dayna Besser
The goal was to push the brand beyond its typical professional visual language and create stylish, wearable apparel that felt more relaxed and expressive.
