Gridstone Branding & Website
The goal of the project was to develop a logo and website concept that established a modern, credible identity while drawing on the reliability and familiarity of established utility brands.
Role: Designer
Principal Designer: Dayna Besser
Design Support: Danielle Olmscheid
The logo exploration translated Gridstone’s core messaging into structural marks inspired by industrial design language. Classic typography and a restrained visual system were used to reinforce trust, strength, and longevity; positioning Gridstone as a confident partner for the grid of the future.
Created a website concept to explore how Gridstone’s new brand could come to life digitally and establish a clear, credible presence in the regulated electrical infrastructure space.
