Flow Systems Branding
Role: Brand Design, Video Production, Photo Direction
Principal Designer: Dayna Besser
Design Support: Danielle Olmscheid
Photography: Danielle Olmscheid
Strategy: Marie Otake, Jessica Harding
Each technology was developed as a unique, standalone product line with its own visual identity, while still feeling unmistakably part of the Flow brand. Underutilized colors from Flow’s existing brand palette were strategically introduced to differentiate the new technologies from the established product lineup and give each line a distinct visual presence.
My role included branding design, video production, and photo direction, creating the visual assets needed to establish and launch each product line.
Clear, consistent label systems were developed for each product line, creating distinct identifiers while maintaining the visual conventions established across Flow’s existing product portfolio. The labels were designed to be immediately recognizable and scalable across machines, and marketing materials.
Designed stylized system stickers for trade shows and promotional events.
Produced and edited high-end product videos for each new Flow system, creating a consistent visual language that aligned with the broader Flow brand. The videos combined polished product cinematography, and purposeful editing to communicate the capabilities and technology behind each system.
The Flow NX Pro received a more extensive production treatment, incorporating a talking-head presenters to put the technology into context and highlight the innovation behind the new system. The result was a more engaging, story-driven product video designed to showcase both the system and the technology that sets it apart.