Cogenuity Web and Branding
The work focused on expressing Cogenuity’s collaborative, people-first philosophy and its commitment to building enduring and industry-leading businesses. The project included a full website design, business cards, and social media assets, creating a cohesive system that brought this perspective to life across the brand.
Role: Web Design, Print Design, Social Design
Design Support: Dayna Besser, Danielle Olmscheid
Strategy & Writing: Jessica Harding, Keenspace Marketing
Development: Kolya Tevosyan
Designed an interactive video card to give Cogenuity a more personal voice and bring greater transparency to the brand. The experience provides a direct look into the people, perspectives, and approach behind the firm, helping set Cogenuity apart from the traditional private equity model.
Designed a scalable masonry-style news section that creates a flexible, editorial-driven way to organize and showcase Cogenuity’s latest updates.
Business cards with a refined, sophisticated aesthetic with the credibility expected of a private equity group, extending Cogenuity’s visual identity into the physical space.
A suite of social assets to define and extend Cogenuity’s visual strategy across digital channels.